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So much of today’s world consists of buzz words, of “smart” this and “smart” that, of hype and image – and, quite frankly, most of this leaves me cold. In many cases I feel such things to be a triumph of style over content. I have produced some stuff over the years – geology, data analysis/management, ornithology – but I have never felt the need to label any of it as awesome or amazing – it was just, well, what it was – no marketing, no hype, no bullshit.
So that when I encounter things now, however commonplace and mundane, that show genuine sparks of imagination and innovation, I do tend to hugely admire and treasure them, and the people who have dreamt them up – in a way, I suppose, because amidst all of the commercially driven hype, media pressure and bullshit that modernity continually throws at us, I see these things as evidence that true imagination and innovation persists – and that to me is a very valuable and reassuring thing.
And so to a little bakery – Winnies Bakery – in Weston-super-Mare, where the Somerset Levels run down to the sea – and also to a branch in Burnham-on-Sea, just down the coast to the south.
So just what has Winnies produced, that really gets to me??? Well, quite simply, a range of inexpensive and very tasty cakes with a really inspired but very simple name – Congenial Cakes. I mean, wow!, who thought that one up???? And the two shops themselves are very unprepossessing, again no hype, no marketing bullshit, just simple counters and shelves stacked with inexpensive but extremely pleasant cakes, pastries and savouries >>> really, what more can one ask????
And here is a picture of a Congenial Cake – you can’t even see the cake clearly – but, take my word for it, it was delicious.
Technique: TG-5 at 30mm (equiv); 800 ISO; Lightroom, starting at the Camera Vivid profile; Weston-super-Mare, Somerset; 9 Nov 2019.
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