FANTASY: well, what the title says – with a desperate stab at modernity,  “It does what it says in the title!“.  And maybe its The Advertising Of The Future – after all, if you place your empty hoarding in front of what you’re advertising, you do away with the need for the actual advert …

REALITY: empty advertising / information display on the beach at West Bay, Dorset; 5 Oct 2005.  Right from the moment I pressed the OM-4’s (wonderfully quiet) shutter release, the quest with this image was for unreality.  And so, using my little telezoom (how I miss those tiny Zuiko lenses!), all else but the empty display, beach and sky was cropped out of the frame – and knowing that Fuji’s wonderful colour slide film was going to be push processed by two stops, I knew that the resulting colours might well be more … imaginative … than true …

And finally, a decade later, a little (but only a little) tweaking in CEP4.

If your eyes can stand it – no free sunglasses on this blog! –  you can see a larger version of this image by clicking onto it.

OM-4 with 75-150 Zuiko at 150mm; Fuji Provia 400 colour slide rated at 1600 ISO; Color Efex Pro 4.

About Adrian Lewis
Photographer working in monochrome, colour and combinations of the two - with a great liking for all sorts of images, including Minimalism, landscapes, abstracts, soft colour, people, movement, nature - I like to be adventurous in my photography, trying new ideas and working in many genres. And I'm fond of Full English Breakfasts and Duvel golden ale, though not necessarily together.


  1. Malin Ellisdotter H says:

    Fantasy or reality – you know which one I prefer. This is so surreal and makes me think of Salvador Dalí and some of René Magritte. I have always been fascinated by surrealism. I remember the first time I saw Salvador Dalì’s artwork in a book and I was scared… (I must have been 7 or 8 years old) but I couldn’t stop looking. It was mesmerizing…


    • Adrian Lewis says:

      Haha! >>> yes, I know which one you prefer, my friend! I’m a Dali fan too – his drooping clocks are framed above our mantelpiece – and I like Magritte. Thanks for your good thoughts. A 🙂


  2. paula graham says:

    oh…rather ‘futuristic’ and very modern..Andy Warhol would be proud of you and so am I!! I love it


  3. What you see is what you get. No extra or bonus? ☺


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